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Verizon AdFellows

I moved to New York in September 2017 to be a part of the AdFellows program. It was an immersive experience that allowed me to learn the different aspects of marketing by rotating through Verizon and some of its partner agencies. I spent two months and worked in different departments at each agency.

VERIZON: Fios Marketing Communications & Branding

RAUXA: Art Direction

MCCANN: Project Management

ZENITH: Media Strategy

At the end of the program, we were tasked to come up with a marketing campaign targeting millennials expressing how they can have a "Fully Connected Life" with Verizon.

I went into great detail with the UI, mockups, and phone features. You can see the project below.

The World's First 5G Phone

We decided to create a new version of the Google Pixel that will be enhanced for the new 5G network. The phone would come preloaded with Google and Verizon apps like Gmail, YouTube, Maps, Chrome, Fios, and My Verizon.

A New Bundle

The phone was a package deal with our bundle including Data, Internet, and Custom Fios Mobile TV

Custom Fios Mobile TV

During our research we found that most millennials consume television programs on a mobile device, with this package they would be able to stream straight to their phone or tablet using the Fios app.

Custom Fios Mobile TV

They would also be able to pick their favorite 20 channels instead of paying for packages that include channels they don't watch. This would also give Verizon the ability to sell Fios nationwide.

Up Rewards

They would also benefit from exclusive Up Rewards cusotomized based on their usage patterns and interests.

Up Rewards

They would also receive simple freebies for birthdays.

Wake Screen

The users would be able to customize their wake screen with data from the different Oath platforms, so when their alarm went off in the morning, the most important info was at hand.

Built-In AI

Used Google Assistant to perform tasks such as managing smart home devices and sending emails.

Smart Cities

We decided to start our launch in smart cities, the phone would be able to provide updates on things like traffic, public transportation, and police alerts.

Hum

As we expanded into cities where cars were more prevalent, users could also get Hum alerts.

Assistance

The built-in personal assistant would also recognize when Up Rewards were redeemable.
In the example it shows someone purchasing plane tickets in the American Airlines app and getting an Up Rewards notification that they had a reward for a free checked bag.

Tagline

Verizon has the best tech and network, and "life your best life" is practically the theme for our generation.

Logo

I decided to incorporate the Verizon check and red hue for a bold statement.

WIN stands for "What I Need" and is a nod to the term "winning," which means you're doing well or you've accomplished something.

WIN Animation

I made an animation using After Effects that would suffice as a commercial detailing the new phone and bundle features. I used the instrumental of "All I Do Is Win" by DJ Khaled.

Outcome

My team won the award for "Most Out-of-the-Box Idea," and the highest award for "Best Overall." The comments from Verizon were that they felt they could really use some of our work in future campaigns.