Verizon AdFellows

I moved to New York in September 2017 to be a part of the AdFellows program. It was an immersive experience that allowed me to learn the different aspects of marketing by rotating through Verizon and some of its partner agencies. I spent two months and worked in different departments at each agency.

VERIZON: Fios Marketing Communications & Branding

RAUXA: Art Direction

MCCANN: Project Management

ZENITH: Media Strategy

At the end of the program, we were tasked to come up with a marketing campaign targeting millennials expressing how they can have a "Fully Connected Life" with Verizon.

I went into great detail with the UI, mockups, and phone features. You can see the project below.

The World's First 5G Phone

We decided to create a new version of the Google Pixel that will be enhanced for the new 5G network. The phone would come preloaded with Google and Verizon apps like Gmail, YouTube, Maps, Chrome, Fios, and My Verizon.

A New Bundle

The phone was a package deal with our bundle including Data, Internet, and Custom Fios Mobile TV

Logo

I decided to incorporate the Verizon check and red hue for a bold statement.

WIN stands for "What I Need" and is a nod to the term "winning," which means you're doing well or you've accomplished something.

WIN Animation

I made an animation using After Effects that would suffice as a commercial detailing the new phone and bundle features. I used the instrumental of "All I Do Is Win" by DJ Khaled.

Outcome

My team won the award for "Most Out-of-the-Box Idea," and the highest award for "Best Overall." The comments from Verizon were that they felt they could really use some of our work in future campaigns.