I moved to New York in September 2017 to be a part of the AdFellows program. It was an immersive experience that allowed me to learn the different aspects of marketing by rotating through Verizon and some of its partner agencies. I spent two months and worked in different departments at each agency.
VERIZON: Fios Marketing Communications & Branding
RAUXA: Art Direction
MCCANN: Project Management
ZENITH: Media Strategy
At the end of the program, we were tasked to come up with a marketing campaign targeting millennials expressing how they can have a "Fully Connected Life" with Verizon.
I went into great detail with the UI, mockups, and phone features. You can see the project below.
I decided to incorporate the Verizon check and red hue for a bold statement.
WIN stands for "What I Need" and is a nod to the term "winning," which means you're doing well or you've accomplished something.
My team won the award for "Most Out-of-the-Box Idea," and the highest award for "Best Overall." The comments from Verizon were that they felt they could really use some of our work in future campaigns.