Dancing with Myself

We came up with an activation for the premiere of NBC's new dance competition with judges Shakira, Nick Jonas, and Liza Koshy. Using the show's premise, the experience featured a video booth that allowed users to "challenge" the hosts by dancing alongside them, then upload their videos to social media.

 

It was featured on the TODAY Show, at the NBC Upfronts after party, Navy Pier in Chicago, and Universal CityWalk in LA.

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PREPARATION

I designed the booth wrap and screen UI, signage for the event, a tent that housed the machine, social media posts, and t-shirts. I managed a motion/3d artist to create a rendering of the experience with placement for the main device, signage, tent, staff, etc.

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CAPTURED MOMENTS

To play, press and hold the enter key. To stop, release the enter key.

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